The rise of Twitch and the streamers of the moment

At this point, it is very clear that Twitch is a benchmark in terms of entertainment content, both for creators and consumers. There are more and more channels, more variety of content (for better or worse) and more and more hours of it are consumed

If Twitch's success was already significant, since the beginning of the pandemic, it has increased, mainly due to the confinement. Those who began to enjoy the platform at that time, ended up becoming loyal to a large extent, and subscribing to the channels of their favorite streamers and content creators and, to this day, they continue to enter assiduously, reaching 26.5 million daily users.